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USA BMX & GoPro Establish Partnership

Filed under General on July 10, 2019 | Comment(s)

GILBERT, AZ, July 10, 2019– USA BMX and GoPro (NASDAQ:GPRO) are launching a multi-faceted partnership, which includes content creation, distribution, cross-promotion and event sponsorship. Headlining the partnership is the title sponsorship to the GoPro North American Supercross Series presented by Full Tilt Racing and the USA BMX GoPro Grand Nationals & Pro-Spectacular in Tulsa, Oklahoma, over Thanksgiving weekend.  

GoPro-sponsored events on the pro-series calendar include:


The GoPro North American Supercross Series presented by Full Tilt Racing: 

  • Derby City Nationals, Louisville, KY – August 30

  • Sunshine State Nationals, Sarasota, FL – October 18

  • Lone Star Nationals, Houston, TX – October 25

GoPro National Pro-Series: 

  • Midwest Nationals, Rockford, IL – June 14

  • Great Salt Lake Nationals, S. Jordan, UT – June 21

  • Stars & Stripes Nationals, Pittsburgh, PA – July 5

GoPro’s partnership will feature several USA BMX professional and amateur riders as content creators. The resulting rider-generated content will be distributed across USA BMX social media networks and USABMX.com. Additional features will be included in USA BMX webcasts and live streams of USA BMX National Series events throughout 2019.

“GoPro is stoked to be teaming up with USA BMX to create some fresh content from these series,” said Christian Scott, GoPro Global Director of Lifestyle Marketing. “We are excited to see how these content creators use GoPro, especially the new features on the flagship HERO7 Black, including the built-in HyperSmooth stabilization.”

"This partnership offers an amazing opportunity to showcase our sport and athletes by providing an inside look at the action sport of BMX Racing,” said BA Anderson, CEO of USA BMX. “The window through which our members, and the world, will be able to interact and experience our sport is magnified through the lens of GoPro’s outstanding product lineup and their global reach. If you were building a product designed for USA BMX, GoPro is it.”

About GoPro 
GoPro helps the world celebrate and share itself in immersive and exciting ways. 
GoPro, HERO, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

For more information, visit www.gopro.com. GoPro users can submit their photos, raw clips and video edits to GoPro Awardsfor social stoke, GoPro gear and cash prizes. Learn more at www.gopro.com/awards. Connect with GoPro on FacebookInstagramLinkedInPinterestTwitterYouTube, and GoPro's blog The Inside Line.

About USA BMX:
Founded in 1977, the American Bicycle Association (ABA) is the world’s largest BMX racing organization with over 70,000 members racing at more than 300 sanctioned tracks across North America.  United States operations are conducted under the brand USA BMX and Canadian operations are known as BMX Canada. For more information,  visit www.usabmx.com or connect with USA BMX on YouTube, Twitter, Facebook, Instagram, LinkedIn.

 

Contact: 

Katie Moses Swope, USA BMX/MoSwo PR;  katie@moswopr.com

Contact:

Karlee Prazak, GoPro PR; kprazak@gopro.com

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